Like the note says, Warm Milk Records came from a dark chocolate mocha. This is a conceptual visual branding project for a record label.
After coming up with the phrase of how Warm Milk Records was born I created a moodboard that would reflect the vibe and the Energy of the brand. Strange, IRREVERENT, but somehow made sense when you put all the elements together.
I was looking for a clever way to express the IRREVERENT and strange energy of the brand. I knew I didn't want to rely on classic tropes often used for any sort of music branding. Like sound waves, A vinyl record, headphones ETC. That didn't stop me from TRYING while I was sketching things out though.
This Project is still very much under construction. Shortly the rest of the assets will be made with all the Visual Branding goodies. Colors, Typeface, a logo, a brand manifesto. Don't worry the Chameleon in the mood board is going to make sense too.